What is the (red) thing?
The (red) thing is a campaign by Gap to support AIDS in Africa. Bono, from the band U2, convinced Gap, and other companies such as Apple, to make their products red. Part of the money that companies make off of project red go to AIDS research in Africa. Here is a point that my teacher, Clarence Fisher, brought up. “Are these companies only doing this to support AIDS research in Africa, or is there something else involved.” This is a very good point. My teacher also said that publicity could be a part of it. I completely agree. Another possibility is bragging rights. If I were a part of Gap or Apple, I would be bragging my butt off. Even though it is quite childish, you never know, right?
What does this have to do with Nata Village?
Nata is a small town in Botswana, Africa. They have their own blog that tells about their daily lives. CLICK HERE to go to their blog. One of their posts, written on October 25,2006, was about how Nata was featured in Gap’s campaign by Current Tv and Gap. They are extremely proud to be a part of this campaign.
(Above) This is what you would see on Current Tv
(Below) This is what you would see on Gap
My Conclusion
My conclusion is that this is an incredible campaign and I hope it goes well. It also makes me wish our town had the Gap so I could buy a shirt to support AIDS research in Africa. I hope you guys support this wonderful campaign.
3 responses so far ↓
1 Nancy McKeand // Oct 29, 2006 at 2:58 pm
Thanks for the link to the Nata Village blog. I knew about the Red Thing, but I hadn’t seen this blog before.
2 Shyla // Oct 30, 2006 at 1:57 pm
Derek…
This is a VERY well written post, in fact I don’t think there is any post on your blog that isn’t well written. I chose the RED campaign to do my blog post on too.
;)Shyla
3 Maëla // Oct 31, 2006 at 11:43 am
Hi!
This subject seems very interesting. The red project is a campaign which may do a lot of good as the money collected may be used to help poor people who have AIDS or make people informed, which may prevent some people from getting this disease.