Derek!

What is the (red) thing?

The (red) thing is a campaign by Gap to support AIDS in Africa. Bono, from the band U2, convinced Gap, and other companies such as Apple, to make their products red. Part of the money that companies make off of project red go to AIDS research in Africa. Here is a point that my teacher, Clarence Fisher, brought up. “Are these companies only doing this to support AIDS research in Africa, or is there something else involved.” This is a very good point. My teacher also said that publicity could be a part of it. I completely agree. Another possibility is bragging rights. If I were a part of Gap or Apple, I would be bragging my butt off. Even though it is quite childish, you never know, right?

What does this have to do with Nata Village?

Nata is a small town in Botswana, Africa. They have their own blog that tells about their daily lives. CLICK HERE to go to their blog. One of their posts, written on October 25,2006, was about how Nata was featured in Gap’s campaign by Current Tv and Gap. They are extremely proud to be a part of this campaign.

(Above) This is what you would see on Current Tv

(Below) This is what you would see on Gap

My Conclusion

My conclusion is that this is an incredible campaign and I hope it goes well. It also makes me wish our town had the Gap so I could buy a shirt to support AIDS research in Africa. I hope you guys support this wonderful campaign.